NEWS

When hoarding isn't a bad thing

October 27, 2018

Credits : timesgroup.com

Installing hoardings or setting up mobile towers within the building premises can help you reduce your maintenance charges...

Billboards/hoardings and mobile towers can be seen all over the city. They are a popular mode of advertising and communication. If utilised wisely, it can benefit both, advertisers as well as the society. Installing hoardings or mobile towers on your residential building allows you to earn revenue, which helps reduce your maintenance charges. “Advertisers usually get into long-term contracts for hoardings and billboards leading to fixed rental payments to the buildings. On the downside, vendors have to pay the municipal license fees, assessment tax, etc, to the municipal corporation,” says Kunal Lala, VP, SILA.

The demand for outdoor advertising has led to a number of buildings renting out their space. The cut in maintenance cost allows residents to save some money while the amount that is received by the society allows them to improve the building’s facilities such as installing a new elevator or opening a clubhouse. It is the same in the case of mobile towers - the need for easy communication and good connectivity demands more mobile towers in the city. However, it is crucial to ensure that you have all the legal approvals in place, and keep in mind that the hoarding or mobile tower is not a nuisance to those around you. It is important to remember that not all hoardings generate the same amount of revenue. Rates depend on the location of the building, size of the hoarding and visibility of the same. Rakesh Kadam, a resident of a building in Dadar, says, “People generally think that hoardings can only be put up on high buildings or those which are at a junction. Our building is a four-storey building in one of the lanes that leads to the main market. Since it is a prime area, it sees a lot of footfall throughout the day. In fact, this made our building an ideal setup for a hoarding. This generates close to Rs 40,000 a month; it may seem like a small amount but it takes a huge burden off our shoulders in terms of building maintenance expenses.”

Besides hoardings, you can also set up mobile network towers. Kishore Patil, secretary of a society in Prabhadevi, Mumbai says, “When we first installed a mobile tower in 2010, we would get Rs 3 lakh per quarter. Maintenance charges of the building back then were between Rs 500 and Rs 700, which came down to Rs 400 after installing the tower. Soon, a number of other telecom companies also installed towers on a sharing basis for which the revenue went up to Rs 7 lakh per quarter. Most of the building's expenses – power and water bill, maintenance and sanitation were covered. Even now, we charge Rs 400 as maintenance, which in the absence of these towers would have been close to Rs 1300.”

Patil further says that ever since competition within the telecom sector rose, many companies have been cutting costs. “We now have only one tower, which provides us Rs 1 lakh annually; this amount still helps us with the maintenance,” he says, adding that they had to apply for a NOC from the BMC after which the telecom company took over and installed the tower. The maintenance of the tower is the telecom company’s responsibility.

ENSURE THAT THE HOARDING IS NOT...

DAMAGING THE BUILDING;

RUINING THE AESTHETIC APPEAL OF THE BUILDING;

BLOCKING THE VIEW OR PROVING TO BE A NUISANCE FOR BUILDINGS AROUND YOU;

ILLEGAL AND YOU HAVE ALL THE NECESSARY PERMISSIONS IN PLACE.

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Source:timesofindia.indiatimes.com