FAQ - DIGITAL MARKETING

What is Digital Marketing?

Digital marketing is the marketing process of reaching your target customers in a more effective and precise way through various digital channels like internet, mobile, etc. to attract, engage and convert them.

How can you categorize Digital marketing?

The digital marketing is categorized into two segments: Inbound Marketing and Outbound Marketing.

Inbound Marketing :
It’s the marketing technique that takes the help of social media, e-books, e-newsletters or webinars to get more and more clicks and knowledge about the company, its products, and services.

Outbound Marketing :
This marketing technique includes placing cold calls, ads or emails to reach out potential customers through digital channels.

Why we prefer Online marketing than Offline marketing?

Offline marketing is very expensive while online marketing is cheap as results in better lead generation than offline marketing. It can reach a to a large number of audience online. Everything is measurable and trackable in online marketing.

In offline marketing, it's hard to find out whether the audience that you are targeting is right or not but online marketing reaches the right target audience at the right time.

Offline marketing like newspapers, Magazines, Radio, and Billboard usually target the local location, but Online marketing is not restricted to location. You can get different customers from different countries by online marketing.

What is SEO?

“What is search engine optimization?” Is a common but very important question in a digital marketing interview. Search Engine Optimization (SEO) is the technique used to increase the number of users to your website by obtaining a high-page rank in the search results page such as Google, Bing, Yahoo and other search engines.

Seo techniques improve your content, site’s structure, and organization so that your site can get its position on the search engine page results.

what is Keyword and its importance in SEO?

The keyword in digital marketing is the word or phrase which you enter as a query in search engine pages to get relevant results. From SEO point of view, keywords are very crucial for better page rankings. How and where you are using your keywords will reflect your site ranking.

What are the most effective ways to increase traffic to your website?

Provide good user experience, build referral links, social media shares, customer engagement, building relationship within your niche.

Explain Pay per click advertising or PPC advertising?

PPC or cost per click is a technique to direct traffic to your website. You will only pay for your add if it’s get clicked.

Which is better, likes/followers numbers or engagement numbers and why?

Engagement is better than likes or followers numbers because engagement number gives a clear picture of the success of your brand. A high number of likes and followers doesn’t mean that the brand is doing good. People may forget about the pages that they liked. You will win when people talk about your brand, sharing your content and recommending them to their peers and friends online and offline. A higher engagement rate means the potential reach of your brands greater.

Explain Google AdWords?

Google AdWords is Google’s paid online advertising model that uses a bidding system to appear to the top or the right of the page results. When you are advertising, you are telling Google what keywords or phrases you are interested in.

AdWords allows you to show your ads to the right people, in the right place, at the right time.

Explain OnPage and OffPage SEO?

Off-page seo techniques deal with the measures taken to improve your site’s position in page rankings that are taken outside of your website.

On-page seo techniquesdeal with the measures taken to improve the position of the website in the search rankings that are taken directly with the website, it’s content and structure.

What do you mean by Bad Link?

Bad links are:

• Links from sites that are not relevant to your site.
• Links from link exchanges.
• Paid links.
• Spammy links from blogs or articles.
• Link from the same anchor texts that come from multiple sites.
• Links from low-rank pages.
• Links from pages with low traffic.
• Links from the sites that are out of Google Index.

What should you do to avoid the Google penalty?

Don't go for buying links.
This practice is very dangerous because Google is aware of this unscrupulous activity. If you buy links, then you could end up spending money to get your site penalized.

Do not link to bad page rank sites.
Check your backlinks and Disavow bad links. You can choose tools like Google Search Console and Majestic to check your backlinks. If you find any of them as spam, then you should Disavow them.

Don’t use sneaky mobile redirects.
When someone lands on their website from some mobile device then, they redirect them to a different site which is not relevant even with the content of on original site. Google penalize the sites that use sneaky mobile redirects.

Don’t sell your link
because of Google finds your link as link farm then you will be penalized and all your effort to rank your page will go in vain.

Don’t use duplicate content.
If your site appears to be a duplicate one, then it won’t appear at all.

Don’t use hidden text.
You might think that you can trick Google into thinking that certain text is visible on your website, even though it’s invisible to visitors. But it comes under Google’s violation policies, and Google will penalize you for these practices.