Successfully Overcoming A Very Challenging Period
June 2022
On becoming the Immediate Past President, there is a sense of achievement – together, we, as a cohesive team, have steered CREDAI-MCHI Thane through a very challenging period
Mr. Ajay Ashar
Immediate Past President
On becoming the Immediate Past President, there is a sense of
achievement – together, we, as a cohesive team, have steered
CREDAI-MCHI Thane through a very challenging period. The sad
event which ended our associaon with our beloved brother
developer late Shri Suraj Parmar was a rude shock to all of us.
And yet, we had to bear the sense of loss, and ensure that
CREDAI-MCHI Thane emerges as a stronger and a more cohesive
associaon. The very next day, I was requested to take over as
President; and it was an emoonal moment for me. We were
sll mourning the sad loss, and I had to take over and ensure
that CREDAI-MCHI Thane did not lose momentum nor lose sight
of its goals.
If that was a rude shock, the Covid-19 pandemic was even more
challenging. We saw the Indian economy grind to a halt, in sync
with the Global economy. During the first lockdown, even as
humankind worried about survival from an enemy we did not
know much about, to take it lightly could be fatal. Work had to
connue at construcon sites; we had to ensure a safe working
environment for labour at the sites. Raw material had to be
procured despite India’s supply chain breaking down, while
imports of materials required for compleng on-going projects
was also out of the queson.
If that was a rude shock, the Covid-19 pandemic was even more
challenging. We saw the Indian economy grind to a halt, in sync
with the Global economy. During the first lockdown, even as
humankind worried about survival from an enemy we did not
know much about, to take it lightly could be fatal. Work had to
connue at construcon sites; we had to ensure a safe working
environment for labour at the sites. Raw material had to be
procured despite India’s supply chain breaking down, while
imports of materials required for compleng on-going projects
was also out of the queson.
property price-points. If sales were slow during the lockdown,
we moved to digital plaorms and kept the home search by
potenal buyers an on-going process.
Liing of the lockdown saw Thane’s property market return to
normalcy, and the advantage of the challenging mes we faced
during the lockdown in 2020 is that now we have two channels
for home buyers to reach out to us: in person and digital. As the
momentum grows, digital will enjoy a larger share of the overall
transacons, and we will see this become a reality in the near
future. We will also see mechanizaon and automaon play a
larger role in Thane’s construcon sector; while PropTech will
enhance its role in terms of sales and markeng acvies.
While we were navigang our way back to normalcy, 2021 saw
the ‘second wave’ impact us yet again, with lockdowns being
implemented across states as per their Covid-19 numbers. He
supply chain was yet again, impacted and site labour, especially
the ‘specialized skill’ teams, saw a shorall across construcon
sites even as wages and salaries went up; as did raw material
costs. And, this in a scenario where sales growth had to be
supported by ensuring aracve pricing
It has been a challenging set of three different scenarios which I
have handled during my tenure. It is difficult for me to accept,
but the memories of camaraderie among members, the good
mes we have shared together, the achievements – all fade in
my memory; what remains is the different sets of challenges we
faced – and came out successful.
As I look back at the years gone by, I see how CREDAI-MCHI
Thane has always been a part of not just my life, but of all our
fellow members and stakeholders. It is not just a business
associaon; the ‘connect’ it has provided over the years has
ensured Thane’s real estate keeps growing and achieves greater
heights.
I have fond memories of my inial days as a member of CREDAIMCHI Thane, it was me for me to learn from my elders. I tried to
replicate this learning process by seng up our youth wing; and
it has done extremely well in its inial year. I see my role as that
of a Mentor, and all my fellow members are welcome to seek my
advice and support, as one of the Mentors of CREDAI-MCHI
Thane.
There is so much more I would like to say, so many thoughts I
would like to share, but that will happen at another me, in
maybe some future edion of Realty Focus: Thane. I thank one
and all for the unsnted support I received as President, and I
pledge my me and efforts as IPP to enrich CREDAI MCHI Thane.
Best Wishes and God Bless!
Also read: Chronicling Success Stories
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